The Importance of Flooring Underlayment

From the beginning, laminate products have had a reputation of having a “hollow” sound when walked upon. To their credit, manufactures have spent many hours and dollars on research and development to create ways to make their floors sound more “natural.” Nonetheless, when it comes to selling laminate flooring, retailers should automatically include underlayments as…

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Selling Premium Underlayment

Often considered a throw-in, an afterthought, underlayment for new hard surface glue-down, nail-down and floating floors in residential and commercial installations is anything but. Underlayment that is well matched to the floor covering contributes benefits during installation and for the life of the floor. The following are six reasons why specialty retailers and contractors should…

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6 reasons for Selling Premium Underlayment

Often considered a throw-in, an afterthought, underlayment for new hard surface glue-down, nail-down and floating floors in residential and commercial installations is anything but. Underlayment that is well matched to the floor covering contributes benefits during installation and for the life of the floor. The following are six reasons why specialty retailers and contractors should…

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MP Global Products Creates Acoustic Underlayment for Floating Floors

MP Global Products has developed a sound-suppressing underlayment that is designed for use under floating or glue-down luxury vinyl flooring. The company said its LuxWalk underlayment is ideal for condos, high rise apartment complexes and anywhere where sound control between floors is required. Norfolk, Nebraska-based MP Global Products said LuxWalk measures 25/1000 ins. thick and…

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MP Global Introduces Premium Acoustic Underlayment for LVF

[Norfolk, Neb.] MP Global announced the introduction of LuxWalk, a sound-suppressing underlayment for superior performance under floating or glue-down luxury vinyl flooring (LVF). According to the company, at 25/1000″ thickness and featuring a smartly engineered heavy duty design, LuxWalk adds the right amount of cushioning under LVF. It also retards movement of LVF installed over…

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Luxwalk: A Sound Suppressing Underlayment

MP Global Products’ LuxWalk is a new underlayment engineered specifically for under floating or glue-down luxury vinyl flooring (LVF). LuxWalk not only helps to smooth subfloor imperfections, but retards movement of LVF, the company said. With its sound-suppressing qualities, LuxWalk can be used in commercial and multi-family projects. Original Article: Floor Covering Installer – July…

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Upselling Underlayment

Upselling underlayment for new hard surface flooring is a win-win opportunity every salesperson should take advantage of as often as possible. As the economy rebounds and more customers make decisions based on criteria beyond bare budget, you likely will have more opportunity to create interest in value-added underlayment, a product many of your customers may…

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